Culture at Custom Truck One Source

At Custom Truck One Source, our vibrant culture is deeply enriched by our Employee Resource Groups (ERGs), including the Veterans Group, Women's Empowerment, Diversity and Inclusion, and Community Outreach. These groups are the heartbeat of our commitment to creating a workplace that embraces diversity, fosters empowerment, and actively engages with our community. Through these initiatives, we cultivate an environment where every employee feels valued, supported, and motivated to contribute to our collective success and the wider community.


The Culture Champion Network at Custom Truck One Source serves as the backbone of our organizational culture, aligned with our Purpose, Vision, and Values (PVV). Comprising a diverse group of employees from different locations and teams, these champions were carefully selected based on their shared belief, enthusiasm, and commitment to nurturing a positive and vibrant workplace environment. Serving as our “boots on the ground,” they play a pivotal role in championing the company’s purpose and amplifying the voices of our team members. Through their efforts, they help foster and maintain a strong, cohesive culture across our expansive footprint, ensuring that our core values resonate throughout every aspect of our organization.

community outreach


At Custom Truck One Source, our Community Outreach efforts are a cornerstone of our engagement with the wider community, reflecting our commitment to making a positive impact beyond our business. Through various initiatives and partnerships, we strive to support local causes, enhance community well-being, and contribute to meaningful projects. Our team actively participates in events and programs that reinforce our connection to the communities we serve, embodying our belief in the power of giving back and fostering a spirit of collaboration and support.

veterans group


Custom Truck One Source’s Veterans Group is dedicated to supporting and hiring those who have served in the armed forces, reflecting our deep appreciation for their service. Through targeted recruitment efforts and participation in events like the Veterans Motocross Racing event and the Veterans Day Parade, we actively seek veterans passionate about commercial trucks, machinery, and equipment. Our involvement in these initiatives not only honors veterans but also emphasizes our commitment to providing opportunities for them to thrive in civilian roles within our industry.

women's empowerment


Custom Truck’s Women’s Empowerment (WE) initiative is a testament to our unwavering dedication to personal and professional growth. More than just a group, WE embodies our commitment to fostering inclusivity and meaningful connections among members and allies. Our mission is simple: to cultivate a sense of belonging and encourage open, empowering conversations within our diverse community.

At the core of WE are our values, which celebrate the remarkable female talent driving our company’s success, while also prioritizing the personal and professional growth of women. We strive to build a culture of inclusivity and connection where every voice is heard and every contribution is valued.

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